Rachel Ashby is the Senior Principal Product Marketing Manager for Nuance Core Technologies, automatic speech recognition, text-to-speech and transcription engine, and Nuance APIs, Tooling and Analytics. Before joining Nuance, Ashby worked in various worldwide marketing and sales positions at IBM, including driving IBM Cloud marketing strategy, development and execution for global multi-million-dollar campaigns. As an Associate Partner in IBM Global Services, she worked closely with some of IBM's largest Fortune 100 clients to plan and deliver successful software deployments. Ashby has over 20 years of experience in the high-tech industry. Eduardo is the Director of User Experience within Nuance's Technology Advancement Group (TAG).